eCommerce is much more than buying products.
This is how Google and Wikipedia describe eCommerce, respectively:
“𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘦𝘥 𝘦𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘢𝘭𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘦𝘵.”
“𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 (𝘦𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦) 𝘪𝘴 𝘵𝘩𝘦 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘢𝘭𝘭𝘺 𝘣𝘶𝘺𝘪𝘯𝘨 𝘰𝘳 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘰𝘧 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘰𝘯 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘰𝘳 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵.”
When it comes to a common consensus, most people staple eCommerce only with online shopping—like purchasing a pair of shoes or a mobile phone from Amazon, eBay, or Etsy.
For people who rigorously follow these typical descriptions, it’s almost impossible for them to believe that Tinder, Netflix, Spotify, or even Grammarly are examples of eCommerce!
Here we go.
Let’s take an example of the world’s largest streaming platform – Netflix.
What’s the first thing you need to watch your favorite shows on Netflix?
You need to subscribe to one of the membership plans that allow you to stream Netflix content on limited screens in selected streaming quality.
In other words, you need to purchase or own a subscription to access content on Netflix. Doesn’t it sound like an eCommerce transaction?🤔
Like Amazon, Netflix also provides you personalized content recommendations based on your browsing and watching activities. If you have the Netflix app installed on your phone, it will also send your push notifications for newly released shows (like newly launched products on Amazon!).
In the case of Tinder, after a certain number of Swipes, Tinder promotes you to buy its premium membership that offers you exclusive features like Rewind, Unlimited Likes, Super Likes, Profile Boost, and more.
Plus, Tinder uses AI and machine learning to show you potential profiles that have maximum chances of finding a match.
Another example of an eCommerce model where you pay to enjoy extra leverages.
Similarly, Grammarly, Spotify or so many other platforms sell memberships or leverages to provide you certain benefits or the right to access content, features, or technology.
Today, eCommerce is almost everywhere you go on the web. It’s way beyond just buying a product online.
Hope this post broadens your horizon to understand your interactions with eCommerce in your day-to-day life.