eCommerce is much more than buying products.
This is how Google and Wikipedia describe eCommerce, respectively:
โ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ช๐ข๐ญ ๐ต๐ณ๐ข๐ฏ๐ด๐ข๐ค๐ต๐ช๐ฐ๐ฏ๐ด ๐ค๐ฐ๐ฏ๐ฅ๐ถ๐ค๐ต๐ฆ๐ฅ ๐ฆ๐ญ๐ฆ๐ค๐ต๐ณ๐ฐ๐ฏ๐ช๐ค๐ข๐ญ๐ญ๐บ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฏ๐ฆ๐ต.โ
โ๐-๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ฆ (๐ฆ๐ญ๐ฆ๐ค๐ต๐ณ๐ฐ๐ฏ๐ช๐ค ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ฆ) ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ข๐ค๐ต๐ช๐ท๐ช๐ต๐บ ๐ฐ๐ง ๐ฆ๐ญ๐ฆ๐ค๐ต๐ณ๐ฐ๐ฏ๐ช๐ค๐ข๐ญ๐ญ๐บ ๐ฃ๐ถ๐บ๐ช๐ฏ๐จ ๐ฐ๐ณ ๐ด๐ฆ๐ญ๐ญ๐ช๐ฏ๐จ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ฐ๐ฏ ๐ฐ๐ฏ๐ญ๐ช๐ฏ๐ฆ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ฐ๐ณ ๐ฐ๐ท๐ฆ๐ณ ๐ต๐ฉ๐ฆ ๐๐ฏ๐ต๐ฆ๐ณ๐ฏ๐ฆ๐ต.โ
When it comes to a common consensus, most people staple eCommerce only with online shoppingโlike purchasing a pair of shoes or a mobile phone from Amazon, eBay, or Etsy.
For people who rigorously follow these typical descriptions, itโs almost impossible for them to believe that Tinder, Netflix, Spotify, or even Grammarly are examples of eCommerce!
How?
Here we go.
Letโs take an example of the worldโs largest streaming platform – Netflix.
Whatโs the first thing you need to watch your favorite shows on Netflix?
You need to subscribe to one of the membership plans that allow you to stream Netflix content on limited screens in selected streaming quality.
In other words, you need to purchase or own a subscription to access content on Netflix. Doesnโt it sound like an eCommerce transaction?๐ค
Like Amazon, Netflix also provides you personalized content recommendations based on your browsing and watching activities. If you have the Netflix app installed on your phone, it will also send your push notifications for newly released shows (like newly launched products on Amazon!).
In the case of Tinder, after a certain number of Swipes, Tinder promotes you to buy its premium membership that offers you exclusive features like Rewind, Unlimited Likes, Super Likes, Profile Boost, and more.
Plus, Tinder uses AI and machine learning to show you potential profiles that have maximum chances of finding a match.
Another example of an eCommerce model where you pay to enjoy extra leverages.
Similarly, Grammarly, Spotify or so many other platforms sell memberships or leverages to provide you certain benefits or the right to access content, features, or technology.
Today, eCommerce is almost everywhere you go on the web. Itโs way beyond just buying a product online.
Hope this post broadens your horizon to understand your interactions with eCommerce in your day-to-day life.
